We bring our wild haddock in from the icy cold, pristine waters of Iceland. Haddock has a subtle, delicate and slightly sweet flavor making it perfect for just about any preparation. That subtle, sweet flavor is what makes it taste a bit different than cod. Will you notice a difference in taste of Icelandic haddock? We think so. The fillets are too delicate and flaky for the grill unless they are on oiled foil or in a papillote (foil or parchment pouch).